A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.

A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.

As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong’s efforts as of late as personal rebranding. Is it working, or will it work?

Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.

Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn’t have to be so hard. And, you don’t need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.

The logo design sets the visual tone for the rest of the visual branding. However, it’s insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.

Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.

Designers use the senses to instill the message and/or brand in the minds’ of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.

Make sure links on your site that go to external sites always open in a new window. Social media profile photos should be clean, consistent with the brand and consistent across all channels.

How would you feel if you’re returning to your favorite store and buying the newest item at full price only to hear the customer next to can get a discount on that same new item…because they’re a “new” customer? After getting the discount, why would the new customer return knowing they’ll always have to pay full price after the first purchase? Why would the loyal customer return if they too will always be paying full price? REWARD loyal customers to keep them returning.

The art of networking isn’t selling or counting how many interactions you have. It’s all about quality. How to make quality connections quickly without talking about yourself.

Coupons with a longer expiration date can be kept by the consumer until it’s useful for them. They are great for the service industry, especially for recurring needs or more expense purchases. Shorter expiration dates work well for retail stores and less expensive purchases. Many retail purchases are want driven. Create the desire, offer a great incentive and limit the time to act. If that timeframe is too long, desire could fade or you allow an opportunity for a competitor to offer a better deal.