Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)
A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.
A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?
As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong’s efforts as of late as personal rebranding. Is it working, or will it work?
Kolby Kilbas in the #AgencySummit quoted Tony Robbins. “Success leaves clues.” Model strategies work. Playing with the best breeds success. I’m looking for those clues.
Secretly, I wanted to do what Red’s mom was doing. I just didn’t know it had a name other than “working at the newspaper office.” Desktop publishing was foreign and wouldn’t become part of my life until my mid-twenties.
Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn’t have to be so hard. And, you don’t need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.
The logo design sets the visual tone for the rest of the visual branding. However, it’s insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.
Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.
Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
When my husband asked me recently what my career goals are, I sounded like a starry-eyed child dreaming of things that were as connected to one another as the stars are to me. Nonetheless, I’ve had these dreams for years and for years dreamed that they’d all be happening at once…. That’s when all the stars that had once been so far away and so disconnected aligned into one constellation…in the form of a feline.
How would you feel if you’re returning to your favorite store and buying the newest item at full price only to hear the customer next to can get a discount on that same new item…because they’re a “new” customer? After getting the discount, why would the new customer return knowing they’ll always have to pay full price after the first purchase? Why would the loyal customer return if they too will always be paying full price? REWARD loyal customers to keep them returning.
The art of networking isn’t selling or counting how many interactions you have. It’s all about quality. How to make quality connections quickly without talking about yourself.
Located in DuPont, WA
- Serving graphic design clients all over the US and the world:
- Austin, TX
- Tacoma, WA and Pierce County
- Olympia, WA and Thurston County
Graphics for annual conferences, trade shows, corporate events, meetings, seminars, presentations, education, marketing, membership, membership retention, and other issues your association may be struggling to overcome.