How to Market to People Not Like You by Kelly McDonald, blog post image

How to Market to People Not Like You

A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
Military and buying local, blog image

How Can Freelancers in Military Families Buy Locally

Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?
Lance Armstrong, Forgiveness, and Rebranding blog image

Lance Armstrong, Forgiveness, and Rebranding

As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong's efforts as of late as personal rebranding. Is it working, or will it work?
Success Leaves Clues, blog image

Success Leaves Clues

Kolby Kilbas in the #AgencySummit quoted Tony Robbins. “Success leaves clues.” Model strategies work. Playing with the best breeds success. I’m looking for those clues.
Compliance Diagnostics logo mockup

Evolution of a Logo: Compliance Diagnostics

Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
The Disrupters With Candace and Bill

The Influence of Color

The Disrupters invited me into the studio to discuss the influence of color on our emotions and behaviors.
Wild Child Group, Candace Thompson, branded documents mockup

Evolution of a Logo: Wild Child Group

The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn't working as effectively as it should.
The Disrupters With Candace and Bill

The Disrupters, Design and Career

Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
Image of Liv With Love Note Card

Live With Love

Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
First foray into desktop publishing, editorial layout, blog post image

My First Foray Into Desktop Publishing

Secretly, I wanted to do what Red's mom was doing. I just didn't know it had a name other than "working at the newspaper office." Desktop publishing was foreign and wouldn't become part of my life until my mid-twenties.
Perception Biases, blog post images

Perception Biases Regarding Aesthetics and Attractiveness

How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
I don't know what to write about, blog ideas

I don't know what to write about

Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn't have to be so hard. And, you don't need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.
Analyzing How Great Thinkers Think, blog post image

Analyzing How Great Designers Think

William Lidwell analyzes how the greatest of designers in modern times think and what heuristics they shared that made them revolutionary. From simplicity to dedication to quality, Lidwell outlines 10 principles to elevate design thinking.
Who Cares what your logo looks like, brand reputation matters

Who cares what your logo looks like! Brand reputation matters.

The logo design sets the visual tone for the rest of the visual branding. However, it's insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.
Skagit Valley Tulip Festival

A Day in the Tulips

Kim and I spent the day wandering through the tulips in Washington's Skagit Valley.