Together, we weave your story into one visual statement. We want to tell the most accurate story for the foundation of a trustworthy and relatable brand. We create a color palette with a primary set of colors. Your palette will include secondary and tertiary colors. Then, we discuss the fonts used and how they complement one another, the mood, and your story. Finally, we create and discuss the mark (if one is to be created/used)–the icon, or the image that is used with your logo type. The style of mark, the strokes, the enclosures (if any), and the interaction with the logo type are very important finishing touches. We discuss the spatial relationships of the type, colors, type to mark, etc. and the psychological and physiological affects.