My First Foray Into Desktop Publishing

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Secretly, I wanted to do what Red's mom was doing. I just didn't know it had a name other than "working at the newspaper office." Desktop publishing was foreign and wouldn't become part of my life until my mid-twenties.

Perception Biases Regarding Aesthetics and Attractiveness

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How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
Why aren't you blogging?

I don't know what to write about

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Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn't have to be so hard. And, you don't need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.
Analyzing How Great Designers Think

Analyzing How Great Designers Think

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William Lidwell analyzes how the greatest of designers in modern times think and what heuristics they shared that made them revolutionary. From simplicity to dedication to quality, Lidwell outlines 10 principles to elevate design thinking.
Who cares what your logo looks like! Brand reputation matters.

Who cares what your logo looks like! Brand reputation matters.

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The logo design sets the visual tone for the rest of the visual branding. However, it's insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.
Skagit Valley Tulip Festival

A Day in the Tulips

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Kim and I spent the day wandering through the tulips in Washington's Skagit Valley.
Old Oakwood Bank, Relationships, and Modern Business

Old Oakwood Bank, Relationships, and Modern Business

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Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.
Using the senses in design to trigger memory associations

Ideas Take Shape

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Designers use the senses to instill the message and/or brand in the minds' of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.
Is it time to rebrand? At Odds, Next Level, Overhaul

Is it time to rebrand or redesign your logo?

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Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
Parts of letters J and P

Simplicity and Perception

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Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Ruff to Pawsome by Rhonda Negard of Fat Dog Creatives

Web Site and Social Media Tips for Small Businesses

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Make sure links on your site that go to external sites always open in a new window. Social media profile photos should be clean, consistent with the brand and consistent across all channels.
Kerstin K, portrait

Signature Portraits: Kerstin K

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Natural and everyday beauty is in every woman, but she often loses sight of it from the fog of self-doubt or bad relationships. The idea behind these portrait sessions is to reach inside her and draw out that happy person she once was and can be again by boosting her confidence with gorgeous, minimally edited photos.
logo for Bronze Star Home Team

Evolution of a Logo: Bronze Star Home Team

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Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
DuPont, WA Photographer

What to Wear for Your Photoshoot

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In order to look your best in photographs, you should wear fitted clothing. Use longer sleeves to mask heavier arms or loose skin. Avoid large patters, graphics, and text, which tend to distract.
Creative Alliance of Tacoma logo

Creative Alliance of Tacoma, a Community and Networking Group

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When my husband asked me recently what my career goals are, I sounded like a starry-eyed child dreaming of things that were as connected to one another as the stars are to me. Nonetheless, I’ve had these dreams for years and for years dreamed that they’d all be happening at once.... That’s when all the stars that had once been so far away and so disconnected aligned into one constellation…in the form of a feline.