Using the senses in design to trigger memory associations

Ideas Take Shape

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Designers use the senses to instill the message and/or brand in the minds' of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.
Is it time to rebrand? At Odds, Next Level, Overhaul

Is it time to rebrand?

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Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
Parts of letters J and P

Simplicity and Perception

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Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Ruff to Pawsome by Rhonda Negard of Fat Dog Creatives

Web and Social Media Tips

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Make sure links on your site that go to external sites always open in a new window. Social media profile photos should be clean, consistent with the brand and consistent across all channels.
Kerstin K, portrait

Signature Portraits: Kerstin K

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Natural and everyday beauty is in every woman, but she often loses sight of it from the fog of self-doubt or bad relationships. The idea behind these portrait sessions is to reach inside her and draw out that happy person she once was and can be again by boosting her confidence with gorgeous, minimally edited photos.
logo for Bronze Star Home Team

Evolution of a Logo: Bronze Star Home Team

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Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
DuPont, WA Photographer

What to Wear for Your Photoshoot

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In order to look your best in photographs, you should wear fitted clothing. Use longer sleeves to mask heavier arms or loose skin. Avoid large patters, graphics, and text, which tend to distract.
Creative Alliance of Tacoma logo

Creative Alliance of Tacoma

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When my husband asked me recently what my career goals are, I sounded like a starry-eyed child dreaming of things that were as connected to one another as the stars are to me. Nonetheless, I’ve had these dreams for years and for years dreamed that they’d all be happening at once.... That’s when all the stars that had once been so far away and so disconnected aligned into one constellation…in the form of a feline.

Miracle on Martin Way

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God is working miracles every day through an unlikely person. He's a veteran. He's homeless. He has a record. It's not in spite of his past but because of it that's he's able to do the work God has laid before him.

New Customer Reward, Loyalty Penalty

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How would you feel if you're returning to your favorite store and buying the newest item at full price only to hear the customer next to can get a discount on that same new item...because they're a "new" customer? After getting the discount, why would the new customer return knowing they'll always have to pay full price after the first purchase? Why would the loyal customer return if they too will always be paying full price? REWARD loyal customers to keep them returning.
Rhonda Wood Negard, alpha dog and graphic designer, at Fat Dog Creatives in DuPont, WA, Pierce County, Lakewood, Lacey, Olympia, Tacoma graphic design

Logo Design Process

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Watch Aaron Draplin as he goes through the design process for a logo.
DuPont, WA Photographer

Signature Portraits

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Sunday's photo shoot was with a friend. Thanks to the crazy weather for more than a month, we had to push back the date repeatedly (thanks a lot, snow). It was well worth the wait. We only had two outfits but three hair styles--one natural and two wigs! How fun!
Crowded stairwell: How I Network

How I Network

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The art of networking isn't selling or counting how many interactions you have. It's all about quality. How to make quality connections quickly without talking about yourself.
Bad Design Kills blog header image

Bad Design Kills

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Smart, good design is revolutionary and saves lives. Bad design is everywhere. Stand out with smart, good design.

Get Smart, Business and Career Goals for 2017

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We hear all the time about the importance of setting goals. “Put a picture of a yacht on your wall and it will soon be yours.” Let’s face it, if that were true, you wouldn’t be able to find a square foot of open water.