A brand encompasses every aspect of interaction and communication a customer experiences. Logos are the face of the brand/business. As the brand’s major graphical representation, a logo anchors a company’s personality and mission and becomes the single most visible manifestation of the company within the target market.
Design is present everywhere — newspaper, magazines, packaging, branding, websites, posters, books, and signage. It gives your business another visual representation. Just by looking at it you have a feeling and mental position in mind for the product or service. Good design matters.
From the event logo to way-finding signage and from large entrance units and hanging aisle markers to booth displays and programs, branding your event in a big way doesn’t have to mean a bank-breaking budget. Steps, floors, railings, windows, any surface in your venue can deliver your message and theme. Let’s get creative!